The choices we make in the supermarket determine the future of food

Lowest price most often wins

It’s consumers choosing lowest price that drives the economy of scale and high chemical using, genetically modified, toxic methods. If lowest price wins, it’s a vote for big agribusiness… system based, high chemical input, large scale agriculture.

In a highly competitive market, any chance to cut costs, to offer a lower price to wholesalers, retailers or increase profits for shareholders will be taken.

Unfair advantage for big agribusiness

The US government builds huge subsidies for big agribusiness into the national farm bill. That gives big agribusiness an enormous advantage over small organic farmers, who are not subsidized in any way. If all the external factors were truly priced into food, organic produce would be the most cost-effective foods on the market.

Many people in agriculture believe that if there was a level playing field in agribusiness, organic farming would quickly win the battle. However, the government subsidizes corn, soybean, canola, and cotton production to keep the prices of those commodities artificially low, so that people will feel grateful to the government for keeping their food prices down.

The hidden costs of “lowest price wins”

The sad irony in this is that the artificially low corn, soybean, and canola prices drive the production of all the highly processed foods that are so unhealthy for people. In short, our government subsidizes big agribusinesses so they can produce low-cost basics that in turn are used to make the highly processed, unhealthy foods that are prematurely killing millions of Americans. That in turn is causing a totally unnecessary health care crisis that will eventually bankrupt our government. It is a huge, huge irony that is tragic on many levels.

Mass rejection of big-ag

Together, we can reject the short-sightedness of big agribusiness supported by short-sighted policy. Ultimately, consumers drive the market. At the moment, most consumers choose lowest price… but that is the poorest choice, with dire consequences for our future.

If we want a better world, a clean environment, healthy food… if we want to say no to genetic engineering, that violates the integrity of nature, if we want a sustainable, bio-diverse future for our children, we must not let lowest price win.

The big picture

We must value natural foods and support farmers who are working hard to create a bio-diverse and healthy vision of the future. To do this we must spend more of our household budgets on the things that truly matter and less on the things that don’t.

A clean environment matters, healthy soils and healthy wildlife matter, nutritious healthy natural food matters.

Farmers will grow what YOU ask for, the marketplace will shift to your call because demand drives supply. Are we going to keep sending the message that has always been sent… that the lowest price on the shelf wins?

What kind of future do we want for our children? If we keep choosing lowest price, we are voting for a world polluted with toxic chemicals and unnatural food. We are voting for sick diseased bodies and a sick diseased planet Earth.

A consumer driven true green revolution

If we educate ourselves about the true hidden costs of big agribusiness, and spread awareness of the truth to our friends and family, we can create a healthy, sustainable future by people power alone. We can bring about the changes that our government should be making, that have far reaching benefits for our health, environment and communities.

Don’t let lowest supermarket price win… choose health, choose life, choose a world that respects nature and the synergy of life…. please value and support farmers doing it right… value what truly matters by choosing organic, non-GMO food. Looking at the big picture, organic is the best choice in every way.

Supermarket image: © Vanessa Stewart, creative commons

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